She Uemura’s US Operations Shuttered By L’Oreal
Tuesday, March 30th, 2010
Cosmetics giant L’Oreal has announced it’s closing US operations of its Japanese luxury cosmetics brand Shu Uemura. It has promised to continue global operations.
Personally I’m a huge fan of the Shu Uemura eyelash curler, an industry favorite. I for one am going to stock up. I also love the purifying lotion and eye-brightening white liner, to name just a few of the goodies Shu Uemura sells.
(Image of Shu Uemura Eyelash Curler – All Rights Reserved)
According to L’Oreal, their decision to cut Shu Uemura from its US portfolio was made so the company could focus on selected brands which are expected to contribute to future growth. Shu Uemura actually represents only a very small part of the company’s luxury business.
Carol Hamilton president of L’Oreal USA’s luxury division said “going forward, we decided that L’Oreal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl’s, and fragrances.” Continue reading “She Uemura’s US Operations Shuttered By L’Oreal” »
