HairBoutique Blog

Soap operas which are basically any type of romantic based drama got their name because their primary sponsors, even during their initial radio days, were soap makes like the famous Procter & Gamble Co. (PG).

Famous long running soap operas include NBC’s Days Of Our Lives, As The World Turns, All My Children and The Guiding Light, to name just a few of the many beloved serials.

(Image of Alison Sweeney as Sami Brady - NBC Daytime - Days Of Our Lives - Photo by: Lesley Bohm).

Now that the hottest markets for new beauty and hair consumer expansion are in China, P&G, the big soap giant is going online to the Internet and producing Chinese characters to sell their beauty wares.

Max Factor, a famous beauty brand that P&G is in the process of discontinuing in the United States is playing a key role in the firm’s new marketing efforts in China. (more…)

The famous Frederic Fekkai brand PR gurus recently announced that the Fekkai brand is launching a collection of luxurious, professional-quality hair color kits for consumers.

(Image of Frederic Fekkai Salon Color - Amazon.com - All Rights Reserved).

Why you might wonder?  The famous hairdresser with 20 years of experience coiffing the tresses of A-list celebrities, runway models and the fashion elite sold his brand to Procter & Gamble and who knows box color better than P&G?

Frederic Fekkai Salon Color 9R Copper Blonde - Rita

Procter & Gamble understands hair and beauty products and they understand how to create luscious looks for less.  Taking a detour from traditional box color the new Frederic Fekkai Salon Color line will be the first-ever at-home treatment to address the frustrating gap between ‘the box’ of hair color you buy in the drugstore and an expensive trip to the hair colorists at the salon. (more…)

According to Women’s Wear Daily (WWD) Haircare giant Procter & Gamble (P&G) announced Tuesday, March 25, 2008 that it has signed an agreement to purchase Frédéric Fekkai & Co.

Fekkai, which has been described as “the ultimate in luxury hair care” offers a range of innovative hair & beauty products and exclusive, full-service salons. The Company’s product line up is distributed in the finest beauty retailers as well as in its salons. Fekkai is one of the most well regarded and celebrated names in beauty and hairstyling.

(more…)