CANDIE’S And KOHL’S Continue Partnership With Britney Spears
Wednesday, July 8th, 2009
New York, July 7, 2009 – Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it will continue its partnership with international icon, Britney Spears for its Candie’s brand, which is exclusively sold at Kohl’s Department Stores (NYSE: KSS).
Britney, who is one of the bestselling female recording artists in the world, will appear in Candie’s fall 2009 television, print, online and in-store advertising campaign.
(Image of Britney Spears – Courtesy of Candies & Kohls – All Rights Reserved).
Spears recently appeared in the junior brand’s spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.
Leveraging its partnership with the international mega-star, Candie’s outfitted Spears for her new music video, “Radar” and will use footage from the music video for its fall television commercial. Continue reading “CANDIE’S And KOHL’S Continue Partnership With Britney Spears” »




