Macy’s Stores Dump Gift-Wrapping
Tuesday, March 2nd, 2010
The last few years have been brutal to large department stores like Macy’s. Of course like all businesses, Macy’s is always looking for ways to cut corners and improve the bottom line. That’s the way businesses survive.
Macy’s recently announced they were dumping all of their famous gift wrapping counters where customers could pay a human to wrap a gift they had purchased from the store.
(Gift wrapped box – Courtesy HAAP Media, Inc – All Rights Reserved)
Reps for Macy’s have said “customers are OK with plopping their gifts into a glossy, store-bought bag” rather than an ornately wrapped box.
The Cincinnati-based retailer claims that their dismantling of gift-wrapping departments, which has been happening in stages for the past three years, is in response to customer tastes and needs rather than a response to sluggish sales.
Not only are customers apparently fine with using a glossy store-bought re-usable bag, a new awareness of the need to protect the environment makes wasting gift wrapping less desirable. (more…)
