‘Twitter Means Business’ by Julio Ojeda-Zapata
Saturday, December 20th, 2008I recently blogged about my entry into the fascinating world of Twitter from my hair related perspective. In that post I mentioned the importance of lurking or hanging back before jumping onto Twitter with both feet. Even with some pre-Twitter research and careful thought, I still somehow managed to stumble and bumble along as I made obvious Twitter mishaps.
Once I realized there were lots of things about Twitter not readily obvious to me, I decided to do what I always do when I’m stumbling and bumbling. I buy a book by a subject matter expert and try to suck up all the knowledge I can, as quickly as I can, before charging back in whatever fray my mind and/or body has wandered into.
Julio Ojeda-Zapata - Twitter Expert, Author, Pioneer
Julio Ojeda-Zapata is a Twitter expert and he has very recently written a book (first printing - November 14, 2008) on the subject titled ‘Twitter Means Business’. As soon as I got wind of Julio’s very recent book release I started following him on Twitter and proceeded to order my copy online from Amazon.com. It arrived licketedy split and I immediately locked myself away in a back HairBoutique office and read the book cover to cover.
The book is easy to read and a quick page turner. Once I started reading I couldn’t put it down because I wanted to make sure I didn’t miss anything which sometimes happens when I try to read a book over a period of time.
Whew! Julio’s book instantly opened my eyes to some of my most recent Twitter faux pas. After a few moments of retrospective blushing I vowed to do better now that I realized the error of my ways due to Julio’s clear and precise explanations. (more…)










