CANDIE’S And KOHL’S Continue Partnership With Britney Spears
Wednesday, July 8th, 2009
New York, July 7, 2009 - Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it will continue its partnership with international icon, Britney Spears for its Candie’s brand, which is exclusively sold at Kohl’s Department Stores (NYSE: KSS).
Britney, who is one of the bestselling female recording artists in the world, will appear in Candie’s fall 2009 television, print, online and in-store advertising campaign.
(Image of Britney Spears - Courtesy of Candies & Kohls - All Rights Reserved).
Spears recently appeared in the junior brand’s spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.
Leveraging its partnership with the international mega-star, Candie’s outfitted Spears for her new music video, “Radar” and will use footage from the music video for its fall television commercial. (more…)









