When Hand Made Products Become Customer Nightmares
Friday, December 12th, 2008One of the first lessons I learned when opening the HairBoutique.com Marketplace was that what one customer finds charming, quaint and beautiful will cause another customer to scream foul. Why? The retail world is composed of millions of customers with a variety of tastes.
In the early days of HairBoutique.com the word “Internet” when used to describe any type of business was a bad word in many industries.
Since my chosen industries included fashion, accessories, beauty and hair products, I struggled with getting manufacturers, wholesalers, jobbers and third party reps to take HairBoutique.com’s Marketplace seriously. Afterall, were selling on the “Internet”. (more…)









