Alexa Rankings Explained Via Long Tail Theory
Sunday, January 10th, 2010Well the title for this blog felt right, but certainly I am not an expert on Alexa. Even though I have owned and run a number of web sites since the mid 1990s I’m a babe in the woods when it comes to understanding the true mechanics of this amazing ranking system.
I guess my website ownership history makes me one of the old ladies of the web having been working on HairBoutique.com, my primary website, since 1997, on a daily basis. I will confess I have been eating, sleeping and obsessing about HairBoutique.com since the very first day.
What I find about Alexa Rankings, which I personally value for a traffic analysis viewpoint, is that the more I think I know, the less I actually know. Which tracks with my knowledge of SEO, Google words, Twitter traffic patterns and other mystical, magical things that as a web businessperson I need to know.
Yes, it’s true there are many Alexa, SEO, Twitter, Social Media gurus out there and I follow as many as I have time and eyeball energy to do. I have two in-house web experts who have worked with HairBoutique.com since the very beginning of the site. However, I have learned that the buck stops with me and if I don’t at least try to figure some of these things out, I am the one who loses. (more…)













