How Brands Can Build Long Term Relationships With Bloggers
Saturday, July 16th, 2011How Brands Can Build Long Term Relationships With Bloggers
I have the unique advantage of being both a long term blogger and the owner of HairBoutique.com which is a brand in its own right.
I understand both sides of the coins of how brands and bloggers can live happily ever together. It doesn’t have to be hair or beauty bloggers. It can be in any genre.
1. Start off on the right foot – Avoid spamming or posting unsolicited advertising in a blogger comment sections. Some brands will post comments and then embed links to their websites, products or online stores. Not only will you risk annoying the blogger, you may end a long term relationship before it starts.
2. Make proper introductions – Let the blogger know that you wish to establish a long term relationship rather than just lurking around or popping in or out. If possible contact them via email, Twitter or some other avenue to let them know you admire their blog and would love to work with them long term. Once you have established the relationship then go from there. Continue reading “How Brands Can Build Long Term Relationships With Bloggers” »









