PR Industry Crisis In Hair & Beauty Worlds
Saturday, December 27th, 2008Of course I can’t speak for all Public Relastions folks (PR) in the Hair and Beauty World. I can only speak about my own experiences over the past 12 years as CEO/Founder of HairBoutique.com. Since the very beginning of HB I have received press releases from a wide range of PR sources regarding the latest, greatest products.
To be fair, some of the press releases, especially in the old days, were brilliantly written and offered compelling information. Many years ago there were PR agencies representing companies who also offered gorgeous images of the hair and beauty related products (Goldwell, Redken, Aveda) or services being offered. Many even provided samples for review, although it seems like decades ago now. (more…)
