PBA Professional Beauty Association

Ultimate Professional Beauty Show

ISSE Long Beach 2012
West Coast’s Biggest and Best Beauty Show Continues to Expand and Offer the Ultimate Beauty Experience

January 28 – January 30, 2012 | Long Beach Convention Center | Long Beach, California

Phoenix, AZ (October 10, 2011) – The West Coast’s biggest and best beauty event, the International Salon & Spa Expo (ISSE) Long Beach, will once again take over Long Beach, California, January 28 – 30, 2012 to kick off the professional beauty show season. Produced by the Professional Beauty Association (PBA), ISSE Long Beach has evolved beyond the traditional “hair show” and is a complete beauty event relating to hair, nails, cosmetics, esthetics, wellness, massage, and advanced education.

Every year ISSE Long Beach welcomes more than 40,000 beauty professionals from around the globe and is well known as the launching place for new beauty products and services and for its highly professional set-up and management. With a sold-out expo floor, more than 400 exhibiting international beauty brands, more than 250 educational classes, live stage performances from some of the industry’s top stars, and all new hair and nail competitions, ISSE Long Beach 2012 is the place for beauty professionals to stay current on the latest trends and expand their careers. (PBA & NCA members will continue to receive complimentary admission to ISSE Long Beach. Registration is still required and exceptions apply – probeauty.org/isselb.)

Highlights for 2012

The EstheticsAmerica & Wellness Pavilion featuring CIDESCO USA education continues to expand. With a successful launch in 2010, the EstheticsAmerica & Wellness Pavilion allows both ISSE shows (Long Beach and Midwest) the ability to be total beauty events. Sponsored by Repêchage, the EstheticsAmerica & Wellness Pavilion will once again claim the Arena at ISSE Long Beach, providing exhibitors and attendees with a dedicated environment devoted to skincare, wellness, and the latest in treatments and education for this rapidly expanding segment of the beauty industry. Many of the largest esthetics brands, along with CIDESCO USA, will be on hand to offer advanced, hands-on training and certifications.

New for 2012

New Hair Competitions Added: Students and licensed professionals are invited to show off their skills and win career prestige in the all new ISSE Long Beach Hairstyling Competitions. All competitors use mannequins for entries. Categories include: Women’s Trend Cut, Color & Style; Long Hair Bridal; Fantasy-Inspired by Nature; Technical Creative; Technical Hair by Night; and, Fashion on Long Hair for Day and Evening. ISSE Long Beach will continue to feature nail competitions, held in partnership with NailPro magazine. (For times, rules and to register, visit probeauty.org/isselb.)

NAHA Theater Added: The North American Hairstyling Awards (NAHA) continues to be the industry’s premier photographic hairstyling competition and awards ceremony. The ISSE Long Beach NAHA Theater will feature NAHA winners and finalists, which are some of the industry’s biggest stars, showcasing their talents, reviewing what a NAHA win can do for one’s career, and how to create a successful entry. Presenters include Damien Carney, Tony Ricci, John Simpson, Jake Thompson, Charlie Price, The Teals featuring Steve Elias, and many more.

Revamped Stage Concepts: Focused on continually evolving to meet the needs of the industry, ISSE Long Beach will now present Center Stage (formerly, International Fashion Theater) and Stage Right (formerly, Technical Theater). While the concepts will largely remain the same, overall presentations, design, and layout will be modified slightly to create a more inviting and engaging experience.

ISSE Long Beach will continue to feature group registration, making registering large parties quick and efficient. The ISSE Long Beach Night Out Party, sponsored by Ultimate Beauty Companies, will be held Sunday, January 29, 2012, and is open, free of charge, to all attendees and exhibitors.

ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.

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This entry was posted on Monday, October 10th, 2011 at 10:52 am and is filed under Hair. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.