Pureology Is Making Strides Towards A Greener Future – Better for you, Better for the Environment

Pureology Serious Colour Care, the pioneer in sulfate free shampoos, continues to improve the environmental friendly line of prestige brand products that enhance colour radiance and brilliance, dramatically improve hair condition and ensure…Longer Lasting Hair Colour GUARANTEED!®

(Image from Pureology – All Rights Reserved – Pureology.com).

When Pureology entered the market, the brand launched with Organic Botanicals because pesticides and chemical residue can be harmful to nature. All Pureology products have been – and will continue to be – 100% Vegan and Animal Cruelty free.

Working towards a green future and celebrating the environment is not a luxury that can be overlooked.

When consumers purchase Pureology, they continue to invest in superior colour care created with integrity and honesty as well as Pureology’s commitment to future generations with additional environmental and eco-friendly practices:

Packaging

· Utilize 25% Post-Consumer Recycled Plastic in Bottles

· Packaging is recyclable wherever possible

Collateral and Tertiary Packaging

· Source from vendors utilizing wind or alternative energy sources that do not emit carbon, a culprit of global warming

· Source from FSC Certified (Forest Stewardship Council) vendors and do not log from virgin forests.

Pureology Brand Attributes continue:

· 100% Vegan – No Animal Products or By-products

· Free of Animal Cruelty

· Organic Botanicals

· Aromatherapy Essences

Pureology Manufacturing:

· Minimized environmental impact with construction and operation becoming more sustainable.

· Conversion process consisted of new cleaning networks, high efficiency lighting with local control, motion lighting to harvest sunlight, semi-gloss floor, preferred parking for green cars, and frosted glass windows to let natural light into locker rooms.

More Information

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This entry was posted on Monday, April 13th, 2009 at 3:32 pm and is filed under Hair. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.