Brazilian supermodel Gisele Bündchen will be heating things up this April as the new face for Rampage’s 2009 Spring collection.

In the first of two campaigns, Giselle will make her debut in issues of fashion and lifestyle magazines such as Cosmopolitan and Marie Claire.

In addition, she will also be featured on outdoor advertising and online at various fashion and lifestyle websites. Gisele replaces model and philanthropist Petra Nemcova who appeared in the brand’s advertising for two and half years.

(Image of Gisele Bundchen – DailyCeleb.com – All Rights Reserved).

The campaign was shot by renowned photographer Mario Sorrenti and features Gisele in multiple set ups, posing by the pool and against various backdrops in an ultra-luxe, all white Beverly Hills estate.

Gisele’s striking beauty and natural sexiness is exhibited throughout the campaign as she models Rampage clothing and accessories.

Rampage is known for making women feel confident and stylish and gives them the essentials to transform a day to evening look in an instant. “What I like about Rampage is that it works for everyone,” said Gisele Bündchen as she worked closely with the stylist to choose her favorite looks on set.

(Image of Gisele Bundchen – DailyCeleb.com – All Rights Reserved).

Dari Marder, Chief Marketing Officer, Rampage, commented, “We are thrilled to announce Giselle as the new face of Rampage. She epitomizes the Rampage woman – beautiful, sexy, confident and independent. Giselle was very involved in the development of the campaign and such a pleasure to work with.”

Rampage products are sold at better department stores nationwide and at www.rampage.com.

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R), ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R), STARTER(R) and WAVERLY(R).

The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

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This entry was posted on Wednesday, February 18th, 2009 at 12:53 pm and is filed under Celebrity Bites, Fashion, Hollywood & Mane. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.