Hairstyle Happiness Ruined By High Expectations
Sunday, November 30th, 2008Social scientists like Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College are currently studying the effects of information overload on the Web.
Scientists are looking into how the media has heightened the expectations of hair consumers to believe it’s relatively easy to achieve the same high fashion glam hairstyles that all of their celebrity idols are wearing.
As a result of the hairstyling info overload combined with heightened hairstyle expectations, hair consumers are literally exhausted and unhappier than ever with their hair choices.
The sheer volume of information along with the breadth of choices available to consumers, have only served to heighten their expectations to an unreasonable level. As a result of choice overload and unreasonable expectations it’s becoming even more impossible to be delighted any more.
Nowadays, the best consumer hair clients can even hope for is that a minimum level of expectations be reached. Continue reading “Hairstyle Happiness Ruined By High Expectations” »





